What Is Link Building And Why Does It Matter

Certainly, you are a customer or client sourcing products or services from a particular business. You have many businesses offering that service but you do not trust them.  Even if they market and share information about what they offer, how people speak about them determines your purchase decision.

This approach is the idea behind the search engine and link building. People are likely to trust and trust your website or brand when they view people talking about it. As a store owner, you may hear your colleagues speaking about building links. This concept is new to you and wondering whether it is good to consider it or not.

If this is your case, you are not alone. You need to understand this SEO concept before implementing it. Keep on reading to learn more.

What is link building?

Simply put, link building is a process of earning hyperlinks (links) from other websites. It is a strategy of connecting your website with third party sites through links. Your site connects with other websites such that their visitors can visit your site for more information. This happens by getting third-party sites to link to your website. The approach helps you to boost your relevance and authority as well as earn referral traffic. 

But is getting these links essential?

Importance of link building

Link building is an essential element for any online marketer and business owner. Here is why it matters?

The central pillar of SEO ranking

No doubt, Google ranking bots assess the links in your website to determine your position in the search results. Linking to relevant, authoritative, and trusted sites will wine you a better position. As you know, the ultimate goal of a search engine is to provide helpful information to its users.

When website owners link to your site, it is an indication that it is a reliable resource. The idea is that they are referring their website users to your site as it contains the kind of information they want. It acts the same way you would recommend a given business to your colleagues. As such, getting links from authoritative sites in your niche can have a powerful impact on your website rank on the search results.

Earning referral traffic

When your friend or influencer recommends a given brand, you get some interest to test their products and services. This aspect applies in the link building arena. Web-users will always click on recommended links on the websites they trust. Your link will not only work for the SEO ranking but also will impact your traffic.

An increase in traffic can enhance your lead generation and conversions. When you link to an authoritative website that receives high traffic, you will enjoy a boost in your traffic. Also, if you offer a product on your website, you are likely to witness a surge in conversion rates. So, link building does not only earn you traffic but also will work to help you drive more sales.

Boosts your brand reputation

You are aware of the say that “birds of the same feather flock together.” This idea is central in the online sphere. When you link to reputable and authoritative websites, your site joins the same class. The link building approach helps you to establish yourself as an expert in your niche.

For instance, if you focus on content marketing, linking to other authoritative sites enable you to stand out as an expert. So, when you publish essential information on this niche, the links directing to your site will uplift your brand reputation. This way, people seeking content marketing services will contact you as they will trust your services as they do to the referring sites.

Build profitable relationships

Businesses' success relies on the relationships they establish with customers and other players in the industry. Link building comes as a strategic approach for establishing profitable relationships. Though it seems like a basic mission to get a link, your outreach may have a long-term benefit.

The outreach mission can help you to establish a relationship with key influencers and pace-setters in your industry. This aspect lifts your brand into a trusted and regarded one giving you an authoritative seat on your niche. As such, link building enables you to gain reliable and qualified ambassadors and advocates for your business.

Wrapping up

As you can see, link building is a crucial element for any online business owner seeking to succeed. The approach helps you to boost your SEO ranks, traffic, and authority. Also, it connects you with authoritative and reliable influencers uplifting your trust and relevance in your niche.

But building links can be a challenging task without the right experts. If you are struggling with link building, Link Builders Hub is here for you. Reach out to us for excellent link building services that will help you realize your business goals.